Despite the wealth and abundance of African stories, writers continue to encounter numerous obstacles, such as the diminishing of advances or the complete lack thereof, which discourage the writers, who want to pursue it on a full-time basis. Racism has greatly asphyxiated this budding industry, with priority being given to white as opposed to black writers.
Data from the New York Bestseller list, from 24 December 2017 to 8 June 2020, indicated that 69% of the bestseller titles, were from white authors, whilst 9%, from black. A social media campaign tagged #PublishingPaidMe created on June 6 2020, by urban fantasy writer L.L. Mckinney, as part of the ongoing conversations on racism in the US; revealed the disparity in book advances, between black and white authors, with the latter being paid more.