- Afreximbank has announced plans to establish a $1 billion Africa Film Fund in 2024.
- Africa Film Fund will oversee financing of African filmmakers, producers, and directors of creative projects across the continent.
- Despite its potential to employ over 20 million people, Africa’s film industry is facing several challenges. These include limited access to financing and copyright infringement due to weak copyright laws.
The African Export-Import Bank (Afreximbank) has announced plans to establish a $1 billion Africa Film Fund to be launched in 2024. Addressing the opening of the 2023 CANEX Summit held as part of the third Intra-African Trade Fair (IATF2023), Kanayo Awani, Executive Vice President at Afreximbank, said that the fund will oversee film financing, co-finance with large studios, finance African filmmakers, and finance producers and directors of film projects across the continent.
Awani revealed that so far, the Bank has a pipeline of over $600 million in film, music visual arts, fashion, and sports deals. “The very first film we financed recently premiered at the Toronto Film Festival,” Awani said, adding, “The Bank has several in the pipeline from Nigeria, South Africa, and Kenya, which should be on streaming platforms in 2024.”
What Africa Film Fund seeks to address
Despite its potential to employ over 20 million people, Africa’s Film Industry is facing several challenges, including limited access to financing and copyright infringement due to weak copyright laws, enforcement mechanisms, and a lack of awareness.
The sector is also confronted with infrastructure and technology gaps, a lack of capacity, a shortage of skilled professionals, and limited market access and international exposure, as a result of which African creative and cultural products often struggle to gain exposure and access to international markets.
Currently, the film and audiovisual industries in Africa accounted for $5 billion of the continent’s GDP and employed an estimated five million people.
Earlier, Boris Kodjoe, a celebrity actor of Ghanaian descent, highlighted how the creativity of Africans had influenced various aspects of modern life, including music, fashion, art, design, social consciousness, business, sports, film, and TV.
He said that the exploitation of black creativity by the West had lasting effects and that, despite admiration of black excellence, Africa still faced branding challenges due to external perception fueled by the traditional media’s depiction of poverty, famine, civil wars, and migration on the continent.
Kodjoe said that the world craved culturally specific global content and that Africa was a key player in meeting that demand. With the continent’s young population and high connectivity, studios, networks, promoters, and brands were investing in solutions to reach diverse audiences. Films and TV shows with diversity performed better than others by 30 per cent, and Afrobeats was taking over global airwaves.
Read also: Netflix spent $175M on Nigeria, Kenya and South Africa’s film industry
Future projections of creative sector
By 2030, Africa was projected to produce up to 10 per cent of global creative goods exports worth roughly $200 billion or four per cent of Africa’s GDP. Also speaking, Albert M. Muchanga, Commissioner for Trade and Industry of the African Union Commission, said that the creative sector in Africa was rapidly growing and making a significant contribution to the inclusive growth and sustainable development of African economies.
“I reaffirm my belief that the African creative industry has huge potential to be a source of employment and revenue to create the Africa we want – revenue from intra-African trade as well as revenue from the rest of the world.”
Ambassador Muchanga urged African nations to convert their vast potential into plans and projects that yield tangible results, stressing the need to also invest in protecting international property rights.
CANEX is an Afreximbank initiative to support Africa and the African Diaspora’s creative and cultural industries by providing financing and non-financing instruments to boost growth. The seven-day CANEX Summit is intended to further develop conversations and provide additional business-to-business and business-to-government opportunities.
It includes a fashion show featuring a range of bold and exciting designs from across Africa and the Diaspora and a CANEX Music Factory, hosted by renowned South African producer Oskido, which will provide songwriters and beat makers with the opportunity to record their work.
Creative Africa Nexus (CANEX) program set up by Afreximbank seeks to facilitate the development and growth of the creative and cultural industries in Africa and the diaspora. The program provides a range of financing and non-financing instruments and interventions aimed at supporting trade and investment in Africa’s creative sector.
