Browsing: Amazon in South Africa

  • Amazon is expanding its global reach and now eyes launching an e-commerce platform in South Africa by 2024.
  • Africa’s e-commerce industry showcased an annual growth rate of 13.11% between 2023-2027, resulting in a projected market volume of $59.18 billion by 2027.
  • Naspers-owned Takealot currently dominates the SA’s online retail market, with a gross merchandise value of $1.4 billion.

Africa’s e-commerce industry is among the fastest and most lucrative economic activity in the last decade. This billion-dollar franchise has showcased the continent’s potential amid this digital era, stringing in plenty of investors.

Vital figureheads in the tech world like Microsoft, Uber, Apple, and others have taken time to invest in and support Africa’s growing digital ecosystem. This wave soon reached Amazon, the world’s top e-commerce platform, as it set its sights on penetrating South Africa’s digital market. This new milestone will open more opportunities for Amazon and expand Africa’s e-commerce industry.