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Browsing: Annual Brand Finance Ranking
- Telco giant Safaricom is the most valuable Kenyan brand, estimated at $648 million. It also has the highest Sustainability Perceptions Value at $93 million.
- Equity Bank and Kenya Commercial Bank rank second and third most valuable brands and top-two strongest brands with impressive AAA+ ratings.
- Crown Paints Kenya is the fastest-growing Kenyan brand, up 70 percent
Safaricom’s value went up by 14 per cent to $648 million over the past year maintaining its position as Kenya’s most valued brand even as lenders Equity and KCB regional expansion drive also paid dividends as measured by consultancy Brand Finance.
Brand Finance East Africa Regional Director Walter Serem says Safaricom has shown considerable resilience during difficult operating conditions over the past year. In the period under review, East Africa’s most profitable telco registered significant revenue growth, while successfully completing the first two years of its five-year strategy.
This strategy is guided by the …
