Browsing: e-commerce platforms in Kenya

• E-commerce is supporting women’s entry to and success in the digital economy and helping to compete in sectors like electronics where they are typically underrepresented
• The growth of e-commerce in countries such as Kenya represents an opportunity to close gender gaps by opening more markets to women-owned businesses 
• By bridging the wide gap of access to digital and financial inclusion, more women would be able to list their businesses on e-commerce platforms and allowing them to grow

The ongoing expansion of Kenya’s digital economy has the potential of creating opportunities for countless Kenyan women to make a livelihood, especially in the e-commerce space.

A finding by the International Financial Corporation observed that the growth of e-commerce in countries such as Kenya represents an opportunity to close gender gaps by opening more markets to women-owned businesses.

It further noted that while there is a higher incidence of women entrepreneurs compared to …