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Browsing: netflix’s partnerships in Africa
- Since its entry into Africa in 2016, video streaming giant Netflix has invested a total of $175 million in the continent’s film production, creating over 12,000 jobs.
- Africa’s film industry accounts for $5 billion of the continent’s GDP and currently employs five million people with the potential to create 20 million jobs
- In the period, Netflix’s activities in the three countries generated $218 million towards the gross domestic product value, $44 million in tax revenues, and $200 million worth of increased household income.
Africa’s film industry has been on a growth path with local content production taking center stage, a trend that has attracted global players such as US-based video streaming giant Netflix, which has identified the potential and is investing heavily in the vibrant entertainment segment.
US-based Netflix says it has spent $175 million in film production in the continent’s leading markets of Kenya, Nigeria, and South Africa since …
