Browsing: Smartphone usage in Africa

What is better between USSD and whatsapp chatbot in digital financial services. www.theexchange.africa
  • USSD is used extensively across Africa to enable mobile banking and mobile payments
  • Despite its widespread use, USSD has significant limitations. The menus can be cumbersome and difficult to navigate, transactions are susceptible to interception and lack robust encryption.
  • WhatsApp chatbots represent a promising alternative to USSD in Africa’s digital financial services sector by offering a more user-friendly, secure, and cost-effective solution.

Unstructured Supplementary Service Data (USSD) have been quoted as a catalyst for financial inclusion in Africa for over a decade now. However, with the advent of new technologies and platforms, the use of USSD has been largely overshadowed by more advanced forms of mobile banking. The integration of banking services through WhatsApp has the potential to revolutionize the way we manage our finances. With its wide reach and user-friendly interface, WhatsApp can quickly become the go-to channel for customers to access their banking services.

USSD was introduced in …