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A basketball training session. Sports is one overlooked business aspect in Africa. www.theexchange.africa

AfCFTA, sports and entertainment: Economically empowering Africa

Economic Growth

With the start of trading under the African Continental Free Trade Area (AfCFTA) agreement on January 1, 2021, the continent turned a historic page towards modernising Africa’s economy. 

With 34 African countries having created the largest free trade zone in the world by country participation, it is still too early to gauge how the AfCFTA will affect the different facets of the economy including sports and entertainment. 

The AfCFTA is the beginning of what many hope will form a workable framework for a modern African economy, at the very least. …

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