Browsing: untapped market

“Sokowatch started as this kind of backend brand. We wanted a brand that could be more front and centre for the African retailer and easily pronounced across all markets while reflecting our East African roots. So that’s why we’ve rebranded now to Wasoko, meaning ‘people of the market,” Yu said.

The seven-year-old company said this round of funding will go towards exploring expansion into Nigeria as well as Southern Africa while consolidating its position across its six current markets.

It will also make hires and expand its product offerings to point-of-sale merchant systems, bill payments and social commerce, verticals it might build in-house or back and acquire companies that provide such services.

The company also offers a buy now, pay later option for retailers who need working capital to order more goods. Buy now, pay later offerings are the latest trend for B2B retail and e-commerce companies. They see it …