Browsing: UNWTO

International tourist arrivals grew 32 per cent in the half-year to June, closing at 847,810 as Kenya’s tourism sector growth continued post-Covid-19. This was up from 642,861 arrivals recorded in the same period last year, as official data from the Ministry of Tourism indicates.
The performance represents a 92 per cent recovery compared to the same period in 2019. The increased numbers came with higher earnings for the country and the sector.…

• Initiative comes as players prepare for a significant tourism boom this year.
• Kenya’s tourism is picking up from a strong performance in 2022 when global travel resumed.
• The partnership with local media was initiated on Wednesday during a meeting hosted by Tourism minister Peninah Malonza.

The Kenyan government and local media houses have partnered to market tourism offerings in the country, in a renewed effort to drive up international numbers.

This comes as industry players prepare for a significant boom this year. Tourism in Kenya is picking up from a strong performance in 2022 when global travel resumed post the pandemic.

The tie-up between the Ministry and media houses will showcase “Kenya’s breathtaking landscapes, unique wildlife, and rich cultural heritage,” to captivate the world. Various stateholders launched the partnership on Wednesday during a meeting hosted by Tourism Cabinet Secretary Peninah Malonza.

Editors and journalists from top Kenyan media houses will …

• The Middle-East market is showing great potential as the period from January to March 2023 witnessed a 20 percent jump in arrivals. 
• Building on this positive trajectory, Kenya aims to expand the Middle-East market by 30 percent by June 2024. 
• Authorities are leveraging partnership with Kenya Airways, travel agents, and private sector players.

Tourist numbers from the Middle East are registering an impressive pattern in Kenya, pointing to a key emerging source of holidaymakers, a trajectory that could drive arrival numbers, shoring up the country’s forex earnings.

To drive international arrival numbers, the Kenya Tourism Board (KTB) is strategically positioning itself. The latest developments indicate KTB is harnessing recently-launched Mombasa and Dubai direct flights to woo tourists. With wide offerings for Mombasa-bound holidaymakers, Kenya could tap Middle-East market and boost inbound tourism.

Rising tourist numbers from the Middle East

The Middle East market is showing an immense potential on boosting …

It is now a fact that the coronavirus (COVID-19) outbreak is a pandemic according to World Health Organization (WHO), and just from that stand-point, the tourism sector is not safe from the pandemic pinch.

The world is on its heels, nations are now rolling a series of aviation restrictions to curb the virus outbreak, limiting numerous economic and societal operations over space and time—which also have ripple effects on the continent’s tourism sphere.

Currently, more than 4,900 people have died and over 132,000 have been infected globally, according to the WHO.

In Africa—the virus has recently brought two death (in Egypt and Algeria) and serious cases in several nations, including Ethiopia, Morocco, Senegal, Nigeria, Egypt, Algeria, Tunisia, Democratic Republic of Congo (DRC), South Africa, Togo, and Kenya.

According to WHO, there are now more than 100 cases recorded in 11 countries in Africa, Egypt having more than half of the …