Tips on fundraising from a startup that raised KSh 4.7 Billion

0

Most Kenyans, 83 per cent, indicated a willingness to increase the amount of money they allocate to savings and investments, but the inability to save due to insufficient funds after fulfilling their obligations that require regular funding and the availability of quick digital loans.

Among their obligations which contribute to Kenyans’ financial strain is supporting their extended family which considerably bites into their savings. 84 per cent of people indicated that they regularly provide some income to their extended family, mostly in case of emergencies, because they feel a sense of obligation to send their extended families money and because their extended family members treat them better when they are sent money.

On their part, the extended family members mostly use the money to cater to recurring expenses like food & transport, school fees and medical expenses at 23 per cent, 19 per cent and 18 per cent respectively. Farm-related expenses like purchase of fertiliser ranked fourth at 14 per cent, phone and home upgrades came in fifth at 7 per cent while entertainment like Christmas celebration was sixth.

Subscribe to unlock this article

Login to read this article for free and get 3 free premium articles. Subscribe today for unlimited premium articles and more.

Digital Subscription – Monthly

Monthly renewing
You can cancel anytime.

$5 /Monthly

Digital Subscription – Annually

Monthly renewing
You can cancel anytime.

$40 /Annually

We hope you enjoyed your last Free Premium Article

Support Quality African Journalism and subscribe for less than $4.00 per month for unlimited access.

ACCESS YOUR
INSIGHT
INTO AFRICA

We hope you enjoyed your third Free Premium Article

Support Quality African Journalism and subscribe for less than $4.00 per month for unlimited access.

3 OUT OF 3
FREE ARTICLES FOR THIS MONTH

We hope you enjoyed your second Free Premium Article

Support Quality African Journalism and subscribe for less than $4.00 per month for unlimited access.

2 OUT OF 3
FREE ARTICLES FOR THIS MONTH

We hope you enjoyed your first Free Premium Article

Support Quality African Journalism and subscribe for less than $4.00 per month for unlimited access.

1 OUT OF 3
FREE ARTICLES FOR THIS MONTH