For survival, businesses need to guard against the negative effect of the elections by geographically diversifying their revenue streams. Revenue streams from different sources could help balance fluctuations.
While not all businesses are able to this, there is the need to come up with plans to cushion their businesses.
In order to plan effectively, it is critical to first assess the threat at hand. Some firms, such as those that provide critical goods and services, may be less adversely affected than others. A company's sales may actually grow during election time especially for those working in the printing sector since they can produce campaign materials like posters and t-shirts.