Etion limited aims to grow its client network and sell high-tech digital solutions during the Outward Trade and Investment Mission (OTIM) to Abidjan, Côte d’Ivoire.
The department of Trade and Industry is organizing the OTIM mission whose aim is to profile and market South African expertise and capabilities to an important and strategic Francophone country such as Cote d’Ivoire so as to advance the levels of intra-Africa trade and investment.
Mr Teddy Daka, the Group Chief Executive Officer for Etion, says that the company seeks to identify potential partners that can represent them in the Western African market to achieve their ambitions of growing significantly beyond South African borders.
“As we have never been in Cote d’Ivoire before, this mission will also be a good opportunity to get a view of the economic landscape and to meet with different entities that may be interested in our products and services. Our main goal is to make a meaningful connection with one or more government agencies that we could get interested in our Cyber Security portfolio,” says Mr Daka.
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He added that their secondary goal on the mission will be to look out for candidate customers in the electronic engineering space who may be looking to establish local capabilities within Cote d’Ivoire, and one they can engage as a technology partner to assist in build local capacity
Mr Daka said that their participation in the OTIM mission is to represent the company’s vote of confidence to display how South Africa is at the forefront of digital transformation on the African continent.
Etion is based in Gauteng and employs 313 people across the group it provides diversified digital technology solutions in South Africa, Europe, Middle East and Africa.
The companies participating in the OTIM mission are funded by the Department of Trade and Industry through its Export Marketing and Investment Assistance Scheme (EMIA). The objective of the scheme is to support both market access for South African products and services as well as to recruit new foreign direct investment into the country.
OTIM’s program entails a trade and investment seminar, targeting business-to-business meetings, site visits and a roundtable discussion at the African Development Bank (AfDB) headquarters.