Kenya’s BrighterMonday to use algorithm to pick best candidates


With the ever-increasing need to provide job seekers that are qualified for a specific job, Kenya’s talent recruitment agency BrighterMonday has introduced a new product called ‘Best Match’. Research has shown that there exists a disconnect between job seekers with their skills and the job market keen to bridge skilled labour space.

The product is designed to make the process of finding the best candidates more efficient for human resource professionals, business heads and entrepreneurs looking to hire quality talent.

According to BrighterMonday CEO Emmanuel Mutuma, with increasing market dynamics and competitive job markets, Best Match was designed to cater to growing organizations with limited access to niche talent, those with mass recruitment needs as well as organizations that were not savvy enough to use digital recruitment solutions.

“Employers who use the Best Match product will get up to 10 best matches within the first 7 days of their job posting going live.  This saves time for the employer, and for those that are not too tech-savvy, ensures that they can get access to the best matching candidates efficiently.  In addition, employers get access to over 1 million candidates in the BrighterMonday candidate database, 80 per cent who are fully profiled and have undergone behavioural tests.” added Mutuma.

The Best Match uses a mix of HR experts and automated matching algorithms to sort and rank candidates that best match the criteria an employer is looking for in a role.  The mix ensures that science and experience are combined effectively in order for the employer to get the very best out of the candidates that have applied for the role.

“Recruiting talent is an arduous and expensive task for employers as it involves a lot of administrative filtering. Many growing organizations struggle with identifying people who would take their business to the next level. With increased demand for jobs, employers receive hundreds of applications for a vacancy and have to sort through heaps of CVs and profiles to find candidates that best fit what they require for the role,” noted Mr. Mutuma.

The Future of Jobs 2018 Report courtesy of the World Economic Forum cited that many employers’ retraining and up-skilling efforts remained focused on a narrow set of current highly-skilled, highly-valued employees. However, in order to truly rise to the challenge of formulating a winning workforce strategy, businesses were challenged to recognize the human capital investment as an asset rather than a liability. This means hiring the best fit.  With this new value proposition, BrighterMonday is guaranteeing employers the Best Match for their organizations.

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