Madonna, Naomi Campbell and Kenya’s uncertain hospitality industry’s future

Kenya is the third-largest travel and tourism economy in Africa after South Africa and Nigeria. 

According to statistics from the country’s Ministry of Tourism and Wildlife, the tourism sector is a major employer since it is inter-industry linked with other sectors such as energy, agriculture and manufacturing. 

Data from the Tourism Research Institute (TRI) show that in 2019, over two million international visitors visited Kenya. This was an increase of 1.2 per cent over the 2018 arrivals.