Browsing: e-commerce

Market size of Africa’s digital economy could reach $712 billion by 2050. In 2022 only 36 percent of the African…

Africa’s agribusiness sector is undergoing significant transformations driven by population growth, urbanisation, technological advancements, and shifting consumer preferences. Alongside their…

Africa has today emerged as a fertile ground for groundbreaking startups. As 2024 approaches, the continent’s startup scene is buzzing with activity, marked by impressive funding rounds and strategic expansions. This trend is a fleeting moment and a testament to African entrepreneurship’s resilient and dynamic spirit.

The Exchange Africa spotlights five startups thriving and redefining the business landscape in their respective sectors. From renewable energy solutions in the Democratic Republic of Congo to digital health platforms in Kenya, these companies embody the ingenuity and potential of Africa’s business ecosystem. They attract significant investment and are poised to substantially impact their communities.

Today, being an online trader or digital shopper only requires one to have a smartphone, internet connection, a convenient social media platform and some products to sell or to buy.

One of the major hindrances to e-commerce across the world is inadequate online payment systems. In Kenya, however, mobile payment platforms have placed the East African nation at the top of other global economies. For this and many other reasons, Kenya is ranked third in Africa after Nigeria and South Africa, in terms of online shopping volumes, according to an article published in the Daily Nation last year.

All said and done, while you enjoy the convenience of online shopping, doing so comes with risks that can frustrate the modern way of shopping, leaving consumers and dealers vulnerable to the antics of online criminals.

This and other challenges including unpredictable prices of farm produce and a lack of working capital often plague small restaurants and food vendors across the continent. 

This is what largely drove the creation of TopUp Mama- Former Kibanda TopUp- in Kenya. 

The firm launched in February 2021 in Nairobi and has reported significant growth over the past year since its inception. 

Founded by Njavwa Mutambo, Emilie Blauwhoff and Andrew Kibe, the startup has grown 10-fold in just over a year with more than 3,000 merchants (1,000 active) using its platform to make orders every month.

Social commerce may seem like a more foreign concept but it is widely used across Africa Online shopping has gained…

“Sokowatch started as this kind of backend brand. We wanted a brand that could be more front and centre for the African retailer and easily pronounced across all markets while reflecting our East African roots. So that’s why we’ve rebranded now to Wasoko, meaning ‘people of the market,” Yu said.

The seven-year-old company said this round of funding will go towards exploring expansion into Nigeria as well as Southern Africa while consolidating its position across its six current markets.

It will also make hires and expand its product offerings to point-of-sale merchant systems, bill payments and social commerce, verticals it might build in-house or back and acquire companies that provide such services.

The company also offers a buy now, pay later option for retailers who need working capital to order more goods. Buy now, pay later offerings are the latest trend for B2B retail and e-commerce companies. They see it as a sticky option in an otherwise volatile space where retailers aren’t committed to one player, given non-differential offerings.

The lockdown occasioned by the coronavirus pandemic saw new e-commerce users rise by 5 percent in Sub-Saharan Africa in 2020…

Africa’s e-commerce giant, Jumia is taking bold steps to revitalize its profits after experiencing a hard turn in 2019, e-commerce…

Africa’s largest e-commerce platform—Jumia has closed its operations in Tanzania. According to Reuters, the company gave out the news…