Browsing: Powerade

The Competition Authority of Kenya has approved the acquisition of a controlling stake in Almasi Beverages Limited by Coca-Cola Sabco (East Africa) Limited, in one of the latest mergers and acquisitions in Kenya.

Tapping into its global strategy, the Coca-Cola System in Kenya has unveiled its innovative portfolio of beverages into the market to offer customers more choice and convenience.

The organization, which is evolving to become a Total Beverage Company, has been reshaping its growth strategy and operating model in line with changing consumer tastes and buying habits.

Since 2017, it has broadened its product offerings in various category clusters including water, nectar juice, ready to drink coffee, tea bags and sports drinks.

Amongst the new products launched this week was an addition to the Minute Maid portfolio; Minute Maid Nutridefenses – a nectar juice fortified with vitamin E and Zinc, a suitable addition to the breakfast occasion.

Coke plus Coffee; a fusion of Coca-Cola and coffee with a formulation of added coffee and fifty percent less sugar. This drink targets the afternoon slump to help rejuvenate consumers and give them the …