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Browsing: United Nations World Tourism Organization (UNWTO)
- International arrivals increased from 1.48 million in 2022 to 1.95 million as the sector turned around from lows of 569,848 at the peak of the Covid-19 pandemic in 2020.
- Last year’s strong performance saw the country record the highest earnings in tourism receipts, which went up to $2.7 billion, up from $2 billion.
- The US remained the single largest market source even as Africa accounted for the lion’s share of total arrivals during the year, with the East African region remaining key.
Kenya’s tourist arrivals grew 31.5 per cent last year, official government data indicates, as the tourism sector recovered to pre-pandemic levels not only in the country but globally.
International arrivals increased from 1.48 million in 2022 to 1.95 million as the sector turned around from lows of 569,848 at the peak of the Covid-19 pandemic in 2020.
Last year’s strong performance saw the country record the highest earnings …
Kenya is bidding to host the 24th edition of the United Nations World Tourism Organization (UNWTO) General Assembly in 2021; when the congregation of the UNWTO members meets for its bi-annual, 23rd session this week in St Petersburg, Russia.
Through the Ministry of Tourism and Wildlife, Kenya will be looking at leveraging its vast past experience in hosting top global events to make a case for the event to be hosted here in 2021.
The move is in line with the ministry’s long-term strategy to diversify the tourism product to attract more tourists into the country and consequently enhance the revenue stream.
READ:Kenya’s tourism on the rise as numbers hit all-time high
On average, over 1,000 delegates from over 130 member countries of the UNWTO, attend the five-day bi-annual meeting, translating into millions of dollars in foreign revenue for host countries over the duration of the stay.