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Browsing: World Tourism Barometer
- Initiative comes as players prepare for a significant tourism boom this year.
- Kenya’s tourism is picking up from a strong performance in 2022 when global travel resumed.
- The partnership with local media was initiated on Wednesday during a meeting hosted by Tourism minister Peninah Malonza.
The Kenyan government and local media houses have partnered to market tourism offerings in the country, in a renewed effort to drive up international numbers.
This comes as industry players prepare for a significant boom this year. Tourism in Kenya is picking up from a strong performance in 2022 when global travel resumed post the pandemic.
The tie-up between the Ministry and media houses will showcase “Kenya’s breathtaking landscapes, unique wildlife, and rich cultural heritage,” to captivate the world. Various stateholders launched the partnership on Wednesday during a meeting hosted by Tourism Cabinet Secretary Peninah Malonza.
Editors and journalists from top Kenyan media houses will …
