Africa’s fashion safari pushing new frontiers  

According to data from Euromonitor International, the combined apparel and footwear market in Sub-Saharan Africa is estimated to be worth well over US$31billion The much-anticipated landmark show at the Victoria and Albert Museum in London will narrowly focus on the flourishing African fashion industry The Victoria and Albert Museum exhibition will run from 2nd July 2022 to 16th April 2023, taking the world on a fashion safari tracing the history of fashion The business of African fashion is riding on the crest of a wave in 2022, especially with the much-anticipated landmark show at the Victoria and Albert Museum in London; that will narrowly focus on the flourishing African fashion industry, featuring 45 designers from over 20 countries, showcasing 250 pieces of the continent’s crème de la crème.  It’s projected to be a game-changer that will put the continent on the global map, broaden the investment pool of the lucrative sector and skyrocket sales; whilst celebrating creativity, fashion and culture. The groundbreaking exhibition will run from 2nd July 2022 to 16th April 2023, taking the world on a fashion safari tracing the history of fashion, through to independence hitherto, unleashing the richness, diversity and heritage of African histories and cultures.