Browsing: Fashion

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Africa’s fashion industry embracing technology

Tech & Business
  • Africa’s fashion and textile industry is the second-largest sector after agriculture with an estimated market value of US$31 billion
  • The use of tech in fashion has been brought to a much broader scale including the use of apps and the creation of smart textiles
  • As the majority of Africans were forced to stay home, there emerged countless online clothing stores, most of which were using social media (Facebook, Instagram and Twitter) as marketing tools

Like many other sectors across the continent, the fashion industry is also taking to embracing technology to improve operations.

Africa’s fashion and textile industry is the second-largest sector after agriculture with an estimated market value of US$31 billion in 2020 and growing annually.

While combining tech with fashion may seem farfetched, technology has always been an essential factor in the production of clothes and the different styles in fashion since the beginning of time.

It is …

The fashion industry in Africa riding a crest of a wave in 2022. www.theexchange.africa

Africa’s fashion safari pushing new frontiers  

Culture
  • According to data from Euromonitor International, the combined apparel and footwear market in Sub-Saharan Africa is estimated to be worth well over US$31billion
  • The much-anticipated landmark show at the Victoria and Albert Museum in London will narrowly focus on the flourishing African fashion industry
  • The Victoria and Albert Museum exhibition will run from 2nd July 2022 to 16th April 2023, taking the world on a fashion safari tracing the history of fashion

The business of African fashion is riding on the crest of a wave in 2022, especially with the much-anticipated landmark show at the Victoria and Albert Museum in London; that will narrowly focus on the flourishing African fashion industry, featuring 45 designers from over 20 countries, showcasing 250 pieces of the continent’s crème de la crème.  It’s projected to be a game-changer that will put the continent on the global map, broaden the investment pool of…

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