Browsing: Fashion

  • Africa’s fashion and textile industry is the second-largest sector after agriculture with an estimated market value of US$31 billion
  • The use of tech in fashion has been brought to a much broader scale including the use of apps and the creation of smart textiles
  • As the majority of Africans were forced to stay home, there emerged countless online clothing stores, most of which were using social media (Facebook, Instagram and Twitter) as marketing tools

Like many other sectors across the continent, the fashion industry is also taking to embracing technology to improve operations.

Africa’s fashion and textile industry is the second-largest sector after agriculture with an estimated market value of US$31 billion in 2020 and growing annually.

While combining tech with fashion may seem farfetched, technology has always been an essential factor in the production of clothes and the different styles in fashion since the beginning of time.

It is …

  • According to data from Euromonitor International, the combined apparel and footwear market in Sub-Saharan Africa is estimated to be worth well over US$31billion
  • The much-anticipated landmark show at the Victoria and Albert Museum in London will narrowly focus on the flourishing African fashion industry
  • The Victoria and Albert Museum exhibition will run from 2nd July 2022 to 16th April 2023, taking the world on a fashion safari tracing the history of fashion

The business of African fashion is riding on the crest of a wave in 2022, especially with the much-anticipated landmark show at the Victoria and Albert Museum in London; that will narrowly focus on the flourishing African fashion industry, featuring 45 designers from over 20 countries, showcasing 250 pieces of the continent’s crème de la crème.  It’s projected to be a game-changer that will put the continent on the global map, broaden the investment pool of…

President Uhuru Kenyatta has lifted the ban imposed on the import of second hand clothes in the country.

Speaking at the 11th briefing over the COVID-19 pandemic on the 26th of August 2020, the president said that Details of how this will operated and the protocols for the same would be announced by the Government.

In March this year, the Kenya Bureau of Standards (KEBS) imposed the ban on second hand clothes as precautionary measure to curb the spread of the global pandemic in the country.

Also Read: C-19 Pandemic: The fashion industry’s black swan event

“The Kenya Bureau of Standards (KEBS) wish to notify the general public and all importers of used garments (Mitumba) and used shoes that the importation of used garments and used footwear is hereby prohibited with immediate effect until further notice. This is pursuant to the declaration of Covid-19 as a global pandemic …