Fashion tourism and dressing Africa in a pandemic

African designers have to adapt and invest in technology to help grow the continent’s fashion entrepreneurship. 

With the Covid-19 pandemic, there has been a notable acceleration in consumer shifts and digital trends that were in motion prior to the crisis. 

To maintain the momentum and to grow the multibillion-dollar industry further, fashion entrepreneurs must take advantage of fashion-enabling tools at their disposal. E-commerce, artificial intelligence, augmented reality and digital printing are tools that will shape the future of the fashion industry in Africa, according to Vanessa Moungar, Director of the Gender, Women and Civil Society Department at the African Development Bank (AfDB).