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Browsing: Adrenaline
- Mobile phone numbers serve as vital identifiers, connecting individuals to their devices, and enabling unique recognition.
- TrustPid is a privacy-led identification solution that harnesses mobile numbers as unique identifiers.
- As mobile usage grows across Africa, the importance of identifying consumers through mobile phone numbers is critical.
In the ever-evolving digital landscape, a groundbreaking collaboration is taking shape as four major European telecom giants join forces to create TrustPid–an innovative advertising ID system.
TrustPid is a privacy-led identification solution that harnesses mobile numbers as unique identifiers, revolutionizing the digital marketing of publishers and brands, especially in the face of the imminent extinction of third-party cookies.
This endeavor not only addresses the challenges posed by the evolving digital ecosystem but also highlights Africa’s pivotal role in shaping the global tech landscape. Interestingly, the roots of this groundbreaking initiative can be traced back to Africa’s own innovation hub and mobile marketing pioneer, …