Browsing: Driscoll’s

• Kakuzi, a listed Kenyan agri-business, has partnered with marketing firm Driscoll’s to launch a blueberry export plan
• Under the deal, the two firms plan to grow the local and export volumes of blueberry in Kenya 
• The blueberry venture, which has been undergoing production and commercial trials, is part of Kakuzi’s revenue diversification strategy

Kenya has announced plans to export blueberries into the international market, following a partnership between Kakuzi and Driscoll’s.

On August 12, 2022, the listed Kenyan business signed a deal with Driscoll’s, a global market leader in fresh strawberries, blueberries, raspberries and blackberries, to grow the local and export volumes of blueberry.

Kakuzi PLC Managing Director Chris Flowers said Driscoll’s market evaluation team conducted a fact-finding tour of the firm’s orchards in Makuyu, Murang’a county, prior to launching the blueberry export plan.

Driscoll’s team comprised 13 senior sourcing, Technical and market development executives led by Driscoll’s Vice President …