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Browsing: Dubai 2020
Kenya has strategically managed to tap into the lucrative United Arab Emirates (UAE) tourism market. With less than five hours’ flight time from Dubai to Kenya’s capital Nairobi, the UAE is very well positioned to provide Kenya with much needed tourists to help re-boost the ailing industry.
Notably, tourists and business persons alike, have a wide range of flight options to and from Nairobi all scheduled at convenient times and routes. There is also a score of airlines that provide fast and efficient connectivity and frequency including Kenya’s own Kenya Airways, UAE’s Emirates Airlines (from Dubai), Air Arabia (from Sharjah), and Etihad Airways (from Abu Dhabi).
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Marketing Lessons to Learn From Kenya
To help ease travel arrangements further, Kenya has set up an Embassy in Abu Dhabi and a Consulate General office in Dubai which allows travelers to access visas hassle-free. To
Last year, during the Dubai Africa Summit in Dubai, African leaders were entertained with various proposals on how to promote trade and commerce with the United Arab Emirates. The meeting sought to increase the influence of the Arabian country in Africa including private business ventures as well as intergovernmental relations.
During this event last year, UAE announced that it expects its non-oil trade to exceed AED 1 trillion for the period extending from 2011 until the end of 2019. Dubai Chamber of Commerce and Industry also announced that it has signed a memorandum of understanding (MoU) with the General Directorate of Residency and Foreigners Affairs (GDRFA) and Dubai Free Zone Council to launch the “Be Part of Dubai” initiative which will see 200 prominent African investors receive UAE Golden Residency Visas.
This trend is catching up with Dubai 2020 commencing at the Africa Union summit. The UAE’S Consortium for Africa…