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Browsing: e-commerce in Kenya
- MSMEs and the e-commerce sector in Kenya are emerging as a formidable force driving economic growth.
- With over 7.4 million MSMEs contributing about 40 percent of the country’s GDP, their potential to boost the economy is huge.
- With internet penetration in Kenya currently above 74 percent, the country is well-positioned for e-commerce growth banking on an expanding middle class.
In a world where technology continuously reshapes the business scene, the relationship between Micro, Small, and Medium Enterprises (MSMEs) and the e-commerce sector in Kenya is emerging as a formidable force driving economic growth.
This dynamic was highlighted during a recent stakeholder forum reviewing the Kenya e-commerce strategy, launched in December 2023.
The strategy aims to foster innovation, inclusive participation, and economic growth through digital commerce for Kenyans, regardless of location, age, gender, or abilities.
With over 7.4 million MSMEs contributing about 40 percent of the country’s GDP, their potential to …
- Kenya’s online retailer, Sky.Garden has relaunched operations following a $1.6 million buyout by Lipa Later Group.
- This move has propelled Sky.Garden will revamp its platform, aiming to onboard 100,000 merchants in 2024.
- The revamped platform introduces a suite of new products, including Sky.Tickets, Sky.Logistics, Sky.Commerce, and Sky.Wallet.
Sky.Garden, one of Kenya’s online retail platforms, has relaunched operations in East Africa’s most advanced economy following a $1.6 million buyout by the Lipa Later Group.
This strategic move has propelled Sky.Garden will revamp its platform, introducing innovative features and diversified product offerings, to onboard 100,000 merchants by 2024.
During the launch event, Juliet Wanjiru, the Head of e-commerce at Sky.Garden shared the company’s visionary strides, highlighting the platform’s evolution into a comprehensive e-commerce ecosystem transcending conventional online retail. Wanjiru emphasized.
Sky.Garden unveils a new suite of platforms.
“Today marks a significant milestone in the evolution of Sky. As we embark on a …