Browsing: fitness devices

The Fitbit Versa is the latest smart watch from Fitbit and competes with the likes of the Apple Watch and Samsung Gear. www.theexchange.africa

The market growth is extensively attributed to the rising health and fitness awareness, growing penetration of the internet & smartphones, and increased consumer disposable income levels.

The rising adoption has led to an increase in device development & innovation as more market players race in to deliver the growing demand and capture a higher market share.

According to Kewalramani, to set itself apart from competitors, Fitbit has evolved from being a pure fitness tracking device company to bringing more functionality and innovation around stress and sleep management to help users gain control of their health goals.…