Browsing: Influencers in Kenya

  • Kenyans trust friends and personal recommendations more than influencers when making purchasing decisions according to a new study by RedBrick Africa. 
  • 83 percent of Kenyans would buy something recommended online by someone they know personally, higher than 59 percent of Kenyans who would buy a product recommended by an influencer.
  • While influencers are a key component of any marketing strategy, they are not to be utilized in isolation. 

Kenyans trust friends and personal recommendations more than influencers when making purchasing decisions according to a new study by RedBrick Africa. 

The study released last month indicates that 83 percent of Kenyans would buy something recommended online by someone they know personally, higher than 59 percent of Kenyans who would buy a product recommended by a social media influencer. 

The research raises concerns over the use of social media Influencers by brands. Latest data Indicates that In 2019, companies around the world