Trending
- African trade is growing despite the obstacles
- Why global capital is betting big on Africa’s digital promise
- Kenya posts stronger-than-expected Q1 growth at 5.3% on manufacturing rebound, tourism boom
- China’s new investment rules are about guardrails, not closed doors
- Zanzibar optimistic economic growth will hit 7.5% on tourism boom
- Kenya defies economic shocks to post record $22 billion in tax collections
- Forget South Africa: East Africa now rules in banking industry returns
- Lamu over Tanga: The commercial calculus that cost Tanzania $20bn refinery
Browsing: Influencers in Kenya
The creative economy is one of the world’s fastest-growing sectors, creating employment and income for millions globally. Africa is beginning…
Kenyans trust friends and personal recommendations more than influencers when making purchasing decisions according to a new study by RedBrick…