Browsing: Mastercard and KTB

• Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level
• The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform
• It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports

Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level.

In a statement, Mastercard said the three-year collaboration is its first in Africa.

The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform.

It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to …