Browsing: Multichoice

African movies are transforming the entertainment landscape.

The award-winning African film, Vuta N’Kuvute (Tug of War), a 2021 Tanzanian creative, mesmerizing and nostalgic film, is unifying and bringing back the lost touch with history to big screens across African cinemas. African movies, just like this one, directed and co-written by a true African auteur, Amil Shivji, remind us how important filmmaking is towards integration and development.

Africa has more than 1.37 billion people across 54 countries, exhibiting various economic projections, political approaches and cultural diversity that makes the entire region iconic.

History has taught us a vital lesson that any country that has a strong creative economy exhibits strong national economic trends. Africa as a region is full of creativity, and the filmmaking landscape is one of the richest and most diverse areas, with the potential to transform stereotypes and economies and cement identity in communities.

By 2021, Africa had …

By June Njoroge 

The snowballing of African cinema over the past several years has illuminated, thereby catapulting the supposed ‘dark continent’s’ dynamic industry onto mainstream international market; with both production houses and freelance film–makers keen to cash in on the burgeoning demand for African films. African-made releases have evidently driven growth in key markets. The continent boasts of the second largest industry, Nollywood, which generates $590 million, annually and makes for the second largest employer in Nigeria, generating well over one million jobs. South Africa comes in second, with the industry’s worth estimated at R3.5 billion, annually. According to a 2018 report, ‘Framing the Shot-Key Trends in African Film,’ by Dayo Ogunyemi’s 234 Media house, in partnership with the Goethe-Institut; the two largest film industries in Africa contribute a total of $1 billion to the continent’s annual GDP.   

A report from PwC on the …