Browsing: Richest instagram influencers in Africa

Africas richest Instagram influencers
  • Kenyans trust friends and personal recommendations more than influencers when making purchasing decisions according to a new study by RedBrick Africa. 
  • 83 percent of Kenyans would buy something recommended online by someone they know personally, higher than 59 percent of Kenyans who would buy a product recommended by an influencer.
  • While influencers are a key component of any marketing strategy, they are not to be utilized in isolation. 

Kenyans trust friends and personal recommendations more than influencers when making purchasing decisions according to a new study by RedBrick Africa. 

The study released last month indicates that 83 percent of Kenyans would buy something recommended online by someone they know personally, higher than 59 percent of Kenyans who would buy a product recommended by a social media influencer. 

The research raises concerns over the use of social media Influencers by brands. Latest data Indicates that In 2019, companies around the world

Africas richest Instagram influencers

Hopper HQ, an Instagram scheduling, planning and analytics firm, released the list of the highest paid public figures on the social media service.

The Instagram rich list 2022 comprises big names in the continent who rake in millions per post, considering they have millions of followers.

According to Hopper, top on the Instagram rich list in 2022 is Egyptian professional footballer Mohammed Salah, who plays as a forward for English Premier League side Liverpool. Nigerian singers Davido and Yemi Alade were ranked second and third, respectively.

Africa’s Instagram rich list

  1. Mohamed Salah

The Egyptian winger is ranked the highest paid Instagram influencer in 2022. Salah boasts 52.1 million followers on Instagram. As of Thursday, July 21, he had shared 836 posts.

According to Hopper, Salah earns US$275,000 per post. Salah’s net worth is estimated at US$40 million.

  1. David Adeleke (Davido)

David Adeleke is popularly known by his stage name Davido.