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Browsing: source market
- In a fresh strategy, Kenya Tourism Board (KTB) says arrivals from China hold massive potential in contributing to the country’s tourism earnings.
- China accounted for 82,180 and 83,388 arrivals in 2018 and 2019 respectively positioning itself as Kenya’s sixth largest source market.
- Before the pandemic, China was the world’s largest outbound travel market with over 150 million travelers, whose spending contributed up to $255 billion to global tourism industry.
The Kenya Tourism Board (KTB) is looking to capitalize on outdoor and nature-based tourism experiences, a move aimed at attracting a significant number of Chinese tourists to sample the sector’s offerings in East Africa’s largest economy.
KTB Chairperson Francis Gichaba says the initiative is part of the state agency’s efforts to shore up tourism numbers from the growing Chinese market even as the industry recovers from Covid-19 pandemic-induced hit.
Mr Gichaba said the new strategy is aimed at increasing arrivals from …
