Browsing: the business of fashion in africa

african fashion

Africa’s fashion industry is a potential gold mine with the capacity to grow into a billion dollar industry. The fashion industry worldwide is estimated to be worth over $1.5 trillion. With the resources and creative minds in Africa, there is enormous capacity to take a more significant piece of this pie. Africa’s fashion scene is anchored on a vibrant culture and the mix of color, texture, and bespoke designs that make African fabric. From the traditional to the contemporary, African designers have an impeccable creative eye.  

The industry has gained recognition on the international stage. For instance, African designer Deola Sagoe has dressed famous music stars like Rihanna. This points to the significant potential that can be realized to transform the fashion industry into a lucrative economic sector. 

Young people must be groomed to realize the untapped potential that lies in the sector. It is particularly pertinent for young