The orange economy: a feasible development option for African economies

According to John Howkins, the orange economy incorporates industries whose goods and services arise from intellectual property. These include research and development, radio and TV, visual and performing arts, publishing, advertising, music, software, gaming, design, film, crafts, architecture, fashion, and design. Artists, cultural non-profits, and creative businesses can produce and disseminate goods and services that generate jobs, revenue, and quality of life.