Browsing: Advertising spend

The media and entertainment have seen a shift in favour of individual influencers who are now competing against established companies for advertising revenues.

This growth of micro-influencers has allowed advertisers to target influencers in their niche markets helping to lower advertising costs and maximize their returns.

The report expects the country to be a key driver of media industry revenues in Africa, on account of high internet and smartphone penetration.…

The company’s media spend was Ksh63.3 billion which was on different means and platforms to keep it in people’s consciences…