Browsing: African Brands

• Most countries in North Africa are struggling with searing poverty and economic vulnerabilities.
• Work opportunities in the region are limited especially for the women and youth. Most workers are engaged in low-productivity informal jobs. 
• The World Bank’s Built to Include: Reimagining Social Protection Systems in the Middle East and North Africa report argues that social protection policies could help.

One of the root causes of poverty and vulnerability in North Africa is the decades-old system driving youth and women exclusion in the labour market, a new World Bank report reveals. 

According to the World Bank, most countries in North Africa have been struggling with poverty and vulnerability for decades. Increasingly, work opportunities in the region are getting limited, particularly for women and youth. Across the economies, most workers are engaged in low-productivity informal jobs. 

Safety nets to mitigate youth and women exclusion

The report, Built to Include: Reimagining Social Protection …

• South African Banks topped the list of the world’s top 500 most valuable banking brands in Africa according to Brand Finance Banking 2023 report.  
• South Africa scooped the first top five spots in Africa headlined by First National Bank ranking at number 155 worldwide albeit a drop from 146 the previous year. 
• Kenya’s Equity bank came in 6th position followed by National Bank of Egypt in 7th position while Nigeria’s Access Bank and Zenith Bank followed at 8th and 9th position respectively as Egypt’s Banque Misr closed the regional to ten list. 

South African Banks topped the list of the world’s top 500 most valuable banking brands in Africa according to Brand Finance Banking 2023 report. 

The report shows South Africa scooped the first top five spots in Africa headlined by First National Bank ranking at number 155 worldwide albeit a drop from 146 the previous year. 

Other banks who …

According to Brand Africa 100: Africa’s Best Brands 2020 survey, Africans prefer foreign brands over local ones. In 2011, the representation of African brands seemed very optimistic when they registered a 34% representation, but in 2020 it dropped to an all-time low of 13%. 

< p class="fade">This is a worrying statistic as it may indicate that Africa is failing to meet the needs of its growing consumer market, which was worth $1.4 trillion in 2020. The AfCFTA if properly implemented will create an even bigger continental free trade zone with a potential market of 1.7 billion people. …

Revelations by the Brand Finance Africa 150 2020 Annual report indicate that COVID-19 has cost Africa’s brands $6.3 billion in brand value. This is based on an assessment of the enterprise value of brands across sectors in 2020. 

What’s in a name?

Good brand names create a financial value metric known as brand value. This refers to the worth of a brand in financial terms. In simple terms, how much would someone else pay for the brand. The value of a brand is determined by the earnings attributable to the performance of a brand and how much income the brand owner would receive by licensing the brand on to the market. 

Stronger brands are cross-cutting and usually operate across many markets with success. They are determined by the performance measured against competitors. 

A good brand translates to more profitable operations.

Who is Brand Finance?

Brand Finance is a brand valuation …