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Heineken in Namibian beer grab. www.theexchange.africa

The regulator said retailers would be free to allocate up to 10% of chilled space/refrigerators in each beverage cooler owned by NBL or Distell Namibia in any on- and off-consumption outlet in Namibia.

“This allocation right will apply only to products manufactured or packaged in Namibia by Namibian-owned and Namibian-controlled companies. The existing NBL commercial policy must be amended, and the merged entity will educate its employees and inform the market of the new changes to its commercial policy,” the conditions read.

The commission said it identified entry barriers as a concern, particularly the ability of small Namibian companies to enter the market.

NBL’s commercial policy prohibited retailers from placing other products in NBL-branded refrigerators. After the merger, the likelihood of this policy being enforced could deter or limit the entry of Namibian-owned and Namibian-controlled undertakings into the market.