Browsing: corporate culture

• An established culture drives growth in companies.
• Top talent is attracted to company values.
• Promoting from within helps reinforce culture in a company.

Corporate culture is a two way street, on the one side, it is driven by the management who lead and guide and on the other side, it guides and directs staff as they execute their day to day duties.

In his research paper ‘When building new businesses, culture matters’ Markus Berger-de León, a senior researcher writes; “As companies build their work culture, individuals looking to join the workforce must be aware of core values behind any company they wish to join.”

This means that, when individuals go out seeking employment, they must look beyond certificates of merit; rather, “…they must consider their cultural fit and whether they stand for the core values of the company they wish to join, because managers are looking for that,” Leon …

• A healthy culture can triple output, new study shows.
• Shared values are at the core of corporate success. 
• Healthy culture attracts top talent.

A healthy work culture can triple a corporate venture’s returns by defining underlying beliefs, focusing on leadership, and modeling and celebrating desired behavior. The premis is made in a research report by Markus Berger-de León, a senior research partner from Berlin, German.

In the research paper, co-authored by Maria Ocampo, the scholars point out that; “It’s easy for a start-up culture to survive in a new corporate venture that comprises just a handful of like-minded people. But when corporate ventures grow to hundreds or even thousands of people, the culture can break down.”

To avoid this outcome, corporate leaders can and should systematically build and maintain a healthy culture that takes the unique corporate context into account. “The cost of not doing so can be …