Browsing: DigiFarm

  • Safaricom recognized for its outstanding people strategy, work environment, talent acquisition, learning, diversity and inclusion, and employee well-being.
  • The telco first received the Top Employer certification in 2022 and has retained it for three consecutive years.
  • The certification comes just a few months after the company was ranked the third-best employer in Africa by an American business magazine, Forbes.

Kenya’s leading telecommunications company, Safaricom PLC, has, for the third consecutive year, received recognition as a top employer in both the country and across Africa.

The most recent certification for the year 2024, awarded by the Top Employers Institute (TEI), underscores the Nairobi Securities Exchange listed company’s HR policies and people practices.

The TEI program certifies organizations based on their participation and results in a comprehensive HR best practices survey covering 20 topics across six HR domains. These domains include people strategy, work environment, talent acquisition, learning, diversity and inclusion, and …

Digifarm NCPD farming

Kenya’s National Cereals and Produce Board has signed a Memorandum of Understanding (MOU) with Safaricom’s DigiFarm Kenya Ltd to help small-scale farmers in Kenya access post-harvest management services through the digital platform. 

The MoU comes at a time when a new survey has indicated that African farmers are missing out on agritech innovations that could supercharge the sector with opportunities for youth.

The board said it shall offer post-harvest management services to farmers present on the platform, while DigiFarm will connect NCPB to small-scale farmers, who will in turn, access NCPB services at prevailing rates.

DifiFarm bypasses middlemen, giving small-holder farmers direct access to low-cost seeds and fertiliser, credit providers, and bulk purchasers of their produce.

NCPB Managing Director J. Kimote said the MoU is aligned to the agriculture hub model that the board is required to establish under the Reforms.

“The hub shall provide a one-stop shop for farmers …

L-R: Kenya Livestock Producers Association CEO, Patrick Kimani, Bidco Agriculture Manager, John Kariuki, Makueni County Governor, Kivutha Kibwana and Safaricom Chief Enterprise Officer, Rita Okuthe. Bidco Africa has enlisted more than 600 farmers from Makueni County to supply sunflower seeds for edible oil production.

In the next five years, Safaricom’s mobile agriculture platform DigiFarm will outgrow M-Pesa at least according to the company’s outlook.

DigiFarm which currently has more than 200,000 farmers using the service daily was launched in partnership with Farmdrive, iProcure and Arifu.

The platform which aims at digitising entire agriculture value chains in Kenya has 7,000 farmers successfully taking loans using the app.

This money is usually spent on purchasing seeds, fertilizers and pesticides.

The M-Pesa Ecosystem

Safaricom Chief Financial Services Officer, Sitoyo Lopokoiyit, says that DigiFarm has grown phenomenally since its launch in October 2017.

So far, the platform has over 1 million farmers registered.

“In line with our Purpose of Transforming lives, we have provided a mobile technology platform for the smallholding farmers to access a suite of information and financial services, said Lopokoiyit.

Within DigiFarm, farmers can access credit and other financial facilities.

These farmers can also share …