Browsing: Disorganised Data

• For Kenya’s fast-scaling enterprises, data disorganisation is an existential threat  that leads to Massive Inefficiency where for instance ales teams waste hours, finance teams struggle to report accurately, and customer service lacks complete client visibility.
• It also sees firms waste tech investment since sophisticated technology becomes more “expensive, complex, and ultimately futile” when applied to a chaotic data foundation.
• What’s more, rapid growth in dynamic markets like fintech or agritech exposes every weakness, forcing companies to choose between slowing down or scaling with massive operational overhead.

Walk into any boardroom across Nairobi, Mombasa or Kisumu cities in Kenya today, and you’ll hear the same conversations echoing as business leaders excitedly discuss their latest investments in artificial intelligence, cloud migration projects, and digital transformation initiatives.

Kenyan companies are allocating substantial budgets to cutting-edge technologies, armed with the knowledge that modern tools will unlock competitive advantage, and drive the explosive growth the …