Browsing: ELBA

Rwanda Tourism
  • Rwanda signs investment pact with US comedian Steve Harvey joining a list of countries in Africa tapping Hollywood stars to promote tourism.
  • New deal will establish an academic institution in Kigali.
  • Steve Harvey to invest in education, health and film in Rwanda.

Tourism in Rwanda is growing and to help speed up the process, the country has signed a deal with a renowned famous American entertainer, Steve Harvey. The move is part of strategies being deployed by African couintries to uniquely market their tourism offering to the world. Kigali’s move follows similar steps taken by Tanzania, which signed a pact with Hollywood star Idris Elba to launch a film studio in Zanzibar, an archipelago in the East African nation.

In Rwanda, the deal was signed at the end of 2024 between the Rwanda Development Board (RDB) and BILT LLC, an American company owned by Steve Harvey. In a media …