Trending
- Transport and food prices drive down Kenya’s inflation to 5% in April
- Payment for ransomware attacks increase by 500 per cent in one year
- History beckons as push for Kenya’s Ruto to address US Congress gathers pace
- IMF’s Sub-Saharan Africa economic forecast shows 1.2 percent GDP growth
- The US Congress proposes extending Agoa to 2041, covering all African countries
- Millions at risk of famine as fuel tax row halts UN aid operations in South Sudan
- Empowering the Future: Humanity Protocol’s Dream Play Initiative
- TikTok Community Guidelines update aims to curb hate speech and misinformation
Browsing: Hakimi
- Sports industry in Africa is expected to grow by 8 percent in 3 to 5 years according to advisory giant PwC
- Currently, milions of Africans, including businesses based in the continent that have pumped millions into the tournament, are following the TotalEnergies CAF AFCON 2023 finals in Ivory Coast.
- In 2021, Cameroon invested over $800 million in preparations for that year’s AFCON finals.
The 2021 African football continental showpiece—Cup of Nations (AFCON)—saw Cameroon attract millions of spectators both physically and virtually, a scenario that is music to the ears of sponsors. This further fortifies the fact that sports in Africa have the potential to generate billions of dollars.
Fast forward to 2030, Morocco is poised to become the second African country to ever stage a World Cup after South Africa in 2010, marking a historic step in African football and the business value chain that comes with the sport.
In …
