Browsing: Hakimi

African football AFCON
  • Sports industry in Africa is expected to grow by 8 percent in 3 to 5 years according to advisory giant PwC
  • Currently, milions of Africans, including businesses based in the continent that have pumped millions into the tournament, are following the TotalEnergies CAF AFCON 2023 finals in Ivory Coast.
  • In 2021, Cameroon invested over $800 million in preparations for that year’s AFCON finals.

The 2021 African football continental showpiece—Cup of Nations (AFCON)—saw Cameroon attract millions of spectators both physically and virtually, a scenario that is music to the ears of sponsors. This further fortifies the fact that sports in Africa have the potential to generate billions of dollars.

Fast forward to 2030, Morocco is poised to become the second African country to ever stage a World Cup after South Africa in 2010, marking a historic step in African football and the business value chain that comes with the sport.

In …