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Kenya has embarked on an aggressive campaign to grow the number of tourists visiting the country with a main focus on the US market.

Kenya has embarked on an aggressive campaign to grow the number of tourists visiting the country with a main focus on the US market.

This comes as the US remains the leading market source for international tourists to Kenya.

Over the weekend, the tourism ministry led by the Kenya Tourism Board (KTB) was in the US on a charm offensive mission to try and secure a bigger pie of US-Africa bound tourists.

The country took advantage of the United States (US) Travel Agents Association forum held in Chicago between September 13 and 14, to increase tourist numbers into the country.

The Association for the Promotion of Tourism to Africa (APTA) forum is the world’s largest meeting platform for travel agents. The forum normally attracts more than 200 travel agents who are committed to selling destinations in Africa.

According to KTB, participation in the forum will help position the country as …