- Tanzania at COP28
- AfDB partners with Prince’s Trust International to address youth unemployment in Africa
- AstraZeneca pioneers AI solutions for reforestation in Africa
- TotalEnergies divests 36% stake in South Africa’s National Petroleum Refiners
- Lipa Later’s $1.6M boost revives Sky.Garden’s East African market presence
- COP28: unmasking greenwashing in Africa and the challenge for sustainable development
- COP28: Early win with $260 million for climate damages
- Africa’s tech experts to convene for the 8th Edition of Digital and Technology Week
Browsing: Kenya Tourism Board (KTB)
- The Kenya Tourism Board has developed a five-year (2023-2028) strategic plan to propel the growth of tourist arrivals.
- It aims to increase the tourism sector's contribution to Kenya’s economy to $6.6 billion annually by June 2028.
- Public-private sector collaboration in destination marketing is one of the strategies being employed, incorporating ideas that will shape the industry's performance within the review period.
Kenya aims to increase annual international tourist arrivals to 5.5 million in the next five years, a goal that would more than triple the current numbers. The ambitious plan is spearheaded by the country’s primary marketing unit, the Kenya Tourism Board (KTB), which is seeking collaboration with private sector players to effectively market the country.
According to KTB Chairperson Francis Gichaba, the sector is experiencing a full recovery, and he anticipates that arrivals by the end of the current financial year will surpass the slightly over 1.9 million visitors…
- The Middle-East market is showing great potential as the period from January to March 2023 witnessed a 20 percent jump in arrivals.
- Building on this positive trajectory, Kenya aims to expand the Middle-East market by 30 percent by June 2024.
- Authorities are leveraging partnership with Kenya Airways, travel agents, and private sector players.
Tourist numbers from the Middle East are registering an impressive pattern in Kenya, pointing to a key emerging source of holidaymakers, a trajectory that could drive arrival numbers, shoring up the country’s forex earnings.
To drive international arrival numbers, the Kenya Tourism Board (KTB) is strategically positioning itself. The latest developments indicate KTB is harnessing recently-launched Mombasa and Dubai direct flights to woo tourists. With wide offerings for Mombasa-bound holidaymakers, Kenya could tap Middle-East market and boost inbound tourism.
Rising tourist numbers from the Middle East
The Middle East market is showing an immense potential on boosting …
India’s national airline has re-launched commercial operations to Kenya’s capital Nairobi, making a return to the route it abandoned a decade ago.
Air lndia’s flight from Mumbai to Nairobi landed at the Jomo Kenyatta International Airport (JKIA) on Wednesday with 100 passengers on board.
This marked the return of the airline to Kenya after 10 years. It return is now seen a s a major boost for trade, investment and tourism activities between the two countries which have shared trade and economic ties for many years.
The airline will offer four direct flights a week-Tuesday, Wednesday, Friday and Sunday with plans to offer additional flights in the pipeline, it said during the launch.
According to tourism industry players, Air India will be instrumental in increasing uptake from both Tier I and II …
Kenya has embarked on an aggressive campaign to grow the number of tourists visiting the country with a main focus on the US market.
This comes as the US remains the leading market source for international tourists to Kenya.
Over the weekend, the tourism ministry led by the Kenya Tourism Board (KTB) was in the US on a charm offensive mission to try and secure a bigger pie of US-Africa bound tourists.
The country took advantage of the United States (US) Travel Agents Association forum held in Chicago between September 13 and 14, to increase tourist numbers into the country.
The Association for the Promotion of Tourism to Africa (APTA) forum is the world’s largest meeting platform for travel agents. The forum normally attracts more than 200 travel agents who are committed to selling destinations in Africa.
According to KTB, participation in the forum will help position the country as …