Browsing: Kenya

Kenya advertising media and entertainment

The media and entertainment have seen a shift in favour of individual influencers who are now competing against established companies for advertising revenues.

This growth of micro-influencers has allowed advertisers to target influencers in their niche markets helping to lower advertising costs and maximize their returns.

The report expects the country to be a key driver of media industry revenues in Africa, on account of high internet and smartphone penetration.

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That year, in 2015, Kenya, Rwanda, Uganda, and Tanzania settled for a three-year plan to phase out the importation of used clothes, a major exporter been the United States. To realise the intended ban, taxes were increased on second-hand clothes were increased effectively deterring their importation. The plan was to completely ban the import of second-hand clothes as of 2019.

This ambitious vision was never realized as the Trump administration issued an ultimatum for EAC to rescind the ban on second-hand clothes by 23 February 2018 or, as the DW writer Isaac Mugabi puts it ‘face the consequences.’