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Technological Innovation

The world largely considers Africa as the next great growth market, a designation that has persisted for years. There are several reasons to be optimistic: the African continent has some of the world’s youngest populations, promises to be a key consuming market over the next three decades, and is becoming more mobile phone-enabled. Because access to smartphones and other devices improves consumer information, networking, job-creating resources, and even financial inclusion, a rising digital ecosystem is especially important as a multiplier of heightened economic growth.