Browsing: Most valuable brands in Kenya

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  • Brand Finance ranked giant telecommunications company Safaricom as the most valuable brand
  • Equity Group Holdings Limited has become one of the most recognised banks in Kenya under James Mwangi’s leadership
  • Tusker Lager emerged as the fastest-growing brand with its value growing by 132 per cent

Brand Finance, a valuation consultancy firm, recently released the list of the most valuable brands in Kenya.

The Brand Finance Kenya 20 2022 ranking listed giant telecommunications company Safaricom as the most valuable brand. The telco has consistently maintained the top spot out of 20 firms surveyed over the years.

Companies in the financial sector services dominated the list.

  1. Safaricom

Safaricom is the largest telecommunications company in Kenya. The 2021-2022 first quarter sector report released by the Communications Authority of Kenya (CAK) noted that the telco is the market leader with a 64.6% share.

The Kenyan government and Vodacom each control a 35 per cent