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What to expect from Wordle after New York Times buyout

Mergers & Acquisitions
  • The game has been acquired for an undisclosed price in the “low seven figures.”
  • This adds to the publications growing portfolio of word games including The Crossword, The Mini, and Spelling Bee
  • As of December 2021, The NYT had over one million games subscriptions

It has now become common for one to come across a post on different social media platforms with the title Wordle accompanied by a specific figure and what appears to be a strange-looking yellow, green and black graph. 

This growing phenomenon is courtesy of a puzzle known as Wordle created by Brooklyn-based software engineer Josh Wardle in October 2021. 

The game initially created for Wardle and his partner Ms. Palak Shah has now been purchased by the New York Times (NYT) Company. According to the NYT, the game has been acquired for an undisclosed price in the “low seven figures.”

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