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Browsing: Sony Pictures in Africa
The biggest challenge for Africa to produce thrilling global entertainment has been for a long time the lack of a realistic budget allocation to the creation, pre-and postproduction, and marketing of content.
However, the year 2022 bears a promise of the global media industry taking African content seriously.
Tony Maroulis, a principal analyst for London-based Ampere Analysis, says more than 1.4 million subscription video-on-demand (SVOD) users in Sub Saharan Africa. He projects the figure will grow to 2.4 million by 2026.…