Browsing: Sony Pictures in Africa

Queen Sono was the first African script-to-screen to feature on Netflix. www.theexchange.africa

Global studios, streamers turn to Africa as bastion of entertainment

Africa

The biggest challenge for Africa to produce thrilling global entertainment has been for a long time the lack of a realistic budget allocation to the creation, pre-and postproduction, and marketing of content.

However, the year 2022 bears a promise of the global media industry taking African content seriously.

Tony Maroulis, a principal analyst for London-based Ampere Analysis, says more than 1.4 million subscription video-on-demand (SVOD) users in Sub Saharan Africa. He projects the figure will grow to 2.4 million by 2026.…