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Browsing: The Aga Khan University
- About 84% of millennials and Gen Zs consume media at home. A majority (88%) of them use data bundles to access content online.
- About 44 percent spend over four hours a day on social media. This is more than triple the number of millennials and Gen Zs spending over four hours on radio (13%) and TV (12%).
- More than half (55%) are spending 6-9 hours a day online while a further 20 percent spending over 10 hours per day.
A new survey has revealed a number of media usage behavioral traits that brands and companies keen on attracting millenials and Gen Z need to know. Their by leveraging their media consumption patterns, brands would easily optimise their content to inform positioning their products and win this new market base.
Gen Z, millennials spend 10 hours online
About 8 out of 10 or 84 percent of millennials and Gen Zs usually …